Salvation Army and Harley-Davidson hit the road for a good cause
- deansimpson7
- 1 day ago
- 2 min read
Updated: 9 hours ago
BY MATTHEW PLON
Almost 3000 motorcyclists across Australia and New Zealand participated in the inaugural United We Ride event last weekend when The Salvation Army and Harley-Davidson teamed up to raise funds and awareness for those in need.
The riders set out simultaneously across 53 Harley-Davidson dealerships, covering more than 240,000km and raising $150,000 (and counting).
The funds raised will directly support The Salvation Army’s frontline programs, offering vital services and assistance to thousands of Australians and New Zealanders experiencing hardship, including emergency housing, crisis support for women and families, and financial counselling.
“The Salvation Army’s partnership with Harley-Davidson has been an amazing ride,” said Major David Collinson, Executive Officer for Salvos Stores Mission.
“We are so grateful for their support, and the support of the amazing community of motorcyclists across ANZ. The funds that have been raised will directly benefit our frontline programs, helping those who need it most.”
Amanda Travers, The Salvation Army’s Relationship Manager – Corporate Partnerships, said United We Ride wasn’t just about raising vital funds. “It lifted spirits across the country!” she enthused.
“Saturday’s united ride across Australia and New Zealand was an experience I’ll never forget. It was a privilege to be part of such a powerful day – united with riders, fuelled by emotion, energy, and the thunder of those unmistakable engines. What a day. What a ride. And yes… now I definitely want a Harley!”
Perth Fortress Corps Officer Major Aaron Stobie attended the event at a dealership in Perth.
“Whilst the weather was far from ideal, it did not dampen the enthusiasm to be involved in this ride,” he said. “It was a fabulous event for the whole family that included music, food, great deals, lots of chatter, tattoos, face painting, coffee and more … all for a great cause!”
Channel 7’s Sunrise covered the event from the Tempe dealership in Sydney, with presenter James Tobin joining the ride.
“A huge thank you to [Harley-Davidson’s Managing Director] Nigel Keough and the entire Harley-Davidson community for your incredible support of the Salvos,” Amanda said.
“We’re deeply grateful for your passion, horsepower, and unwavering commitment to making a difference.”
United We Ride marks the beginning of a relationship between The Salvation Army and Harley-Davidson. Donations are still open until 12 September, so if you are able, follow the link and help support this amazing event: https://www.unitedwerideanz.com
Click through the slideshow to view more photos of the event:
