Salvos and Harley-Davidson revved up to help those in need
- deansimpson7
- Sep 5
- 2 min read
Updated: Sep 5
BY MATTHEW PLON
Two iconic shields will unite tomorrow when Harley-Davidson partners with The Salvation Army to raise funds and awareness for those in need during the first-ever United We Ride event.
On Saturday 6 September, National Harley Day, riders will depart simultaneously from 53 Harley-Davidson dealerships across Australia and New Zealand for United We Ride.
This ride will bring together Harley-Davidson owners, Harley Owners Group (HOG) chapters, motorcycle enthusiasts and dealerships to raise funds, awareness and community engagement for The Salvation Army.
There is an opportunity to show your support by visiting your local Harley-Davidson dealership, tuning in to Channel 7’s breakfast show, Sunrise, which will be crossing to the event, and donating via the United We Ride website.
“This is more than a ride, it’s about making a real difference,” said Amanda Travers, The Salvation Army’s Relationship Manager - Corporate Partnerships. “Riders will hit the road not just for the love of riding, but to be part of a movement of compassion, community and hope.”
Ninety per cent of the ride’s entrance fees will go to The Salvation Army’s support services, with Harley-Davidson matching this amount. This will help fund emergency housing, crisis support for women and families, or financial counselling, and the event will directly support The Salvation Army’s frontline programs, offering vital services and assistance to thousands of Australians and New Zealanders experiencing hardship.
“This collaboration is all about bringing our passionate Harley-Davidson riding community together for a greater purpose,” said Nigel Keough, Managing Director of Harley-Davidson ANZ, “It’s not just about motorcycles – it’s about momentum for change.”
Along with this event, Harley-Davidson has donated $84,000 worth of new merchandise, such as shirts, jackets and jumpers to Salvos Stores.
To show your support, head down to your local Harley-Davidson dealership on Saturday, 6 September, at 9am (AWST) or 11am (AEST). Or, if you hear the roar of engines, cheer on the riders as they take part.
If you can’t make it to a dealership, watch Sunrise for live crosses during weather reports.
“Harley-Davidson has secured six live-weather crosses with Sunrise on Saturday, which they’ll do from the Tempe dealership in Sydney,” Amanda said. “There at all the live crosses will be James Tobin (TV presenter), Nigel, a Salvation Army spokesperson (Major David Collinson) and footballers Brad Fittler, Angus Crichton and Greg Inglis.
“It’s great exposure for the event and will be a nice way to send the ride off.”
If you would like to donate, follow the link (https://www.unitedwerideanz.com/) and select your local Harley-Davidson store.
