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Self Denial Appeal 2024 - Love in Action

The theme for this year’s Self Denial Appeal is ‘Love in Action’. It highlights the Apostle John’s first letter to the early Christian Church where he reminds believers that Christ’s love must be more than just words or feelings.


Every year, the Self Denial Appeal calls members of The Salvation Army to sacrificially give to the appeal specifically for mission in countries around the world where there is great need. Traditionally, the call has been to give one week’s salary. Such acts of generosity are love in action — the kind Jesus called us to. 


“This is how we know what love is: Jesus Christ laid down his life for us. And we ought to lay down our lives for our brothers and sisters. If anyone has material possessions and sees a brother or sister in need but has no pity on them, how can the love of God be in that person? Dear children, let us not love with words or speech but with actions” (1 John 3:16-18, NIV). 


This year’s Self Denial Appeal focuses on Indonesia, the Philippines and Tonga. The appeal officially commences on Sunday 11 February. The Altar Service (Week 6) is scheduled for Sunday 17 March. 

For more information or to donate online, go to the Self Denial Appeal page here.


The Self Denial Appeal resource toolkit, which includes videos, print and promotional resources and devotionals, click here.



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